Target Audience

Our target audience mainly focuses on the ages of thirteen to twenty - specifically females. We believe this age group is suitable as JLS are usually associated with females and they dedicate most of their songs towards love and affection which appeals usually to the female audience. The song which our music video is based on, PCD, centres upon females and wealth - these two are fundamental in the "Hip-Hop" genre and therefore someone over the age of twenty may be too mature or unable to appreciate the genre and they therefore wouldn't appreciate our production itself.

As you can tell from the screengrab below from JLS' fan page, the majority of JLS' fans are young individuals - specifically females. We therefore find it appropriate to base our target audience within the age group of 13-20. The last comment on the screengrab states that the individual's "mum and dad" bought them their copy of JLS' album - something of which reinforces our reasons for our age group.

We do, however, want to create a music video that even adults can appreciate so we won't be focusing all our visuals on the type of conventions that only the younger audience can find attractive. We believe that even though we do have a specific age group, our video can be appreciated by a much wider audience as they can recognise the work and effort we have put into making our production.