Whilst researching into different types of music videos from recognised artists, we thought we would also analyse a past-student video to see if their video put Goodwin's theory to use.
After watching the video, we came to the conclusion that the genre portrayed was "Indie". My first impressions of the video were positive - the group clearly put a lot of work into their production. The group used Goodwin's theory straight away as they matched the lyrics "is this what they call love?" with the visuals as they included a floating-heart in their piece. Another interesting aspect of their video was the use of editing. This is what I believe their main selling-point is as they've used a artifical drum kit in one of their locations which convey the genre quite well. The group used the use of text well too as they included a phrase out of the lyrics and presented it all over the screen.
The group only used two locations and I believe this is their biggest downfall. Obviously their attention wasn't to include a vast range of diverse locations as they've mainly focused on editing - however I believe to truely amplify their music video, one or two more locations may have pushed their production that little bit further. They didn't include any intertexual references either, and there was also a lack of voyeurism which could've enhanced their video that much more. What they worked with, however, did work - and I believe they've created an interesting piece. The use of pictures filled in the "gap" of a lack of locations and without the use of their creativity in their piece, I believe they would have struggled. Overall, however, the final production is very well created and they've included many aspects of Goodwin's theory.
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