u1-44 Final Evaluation

Below is the commentary for our final music video. After evaluating other students' past commentaries, we thought that a "interview-based" production would work extremely well. We are happy with the outcome - we've used appropriate scenes where we are talking about specific aspects of our music video and digi-pak. We have used each member a sufficient number of times and believe we have answered the questions fully with enough detail to meet the demands of the exaiminer. We have covered aspects of Goodwin's Theory, themes and concepts and believe the final production is successful.

beat again

location- rather uncoventionally there is only one location in the video which is the studio. But in the studio there is alot of spot lighting and the typical jls colours in the back ground.
costumes- simularly unconventional only one costume, the costume is also grey and doesnt make them stand out as much. But the costume is modern fashionable and appealing to the target audience.
Dancing- its a very energetic video lots of dancing a moving going on to keep the audience entertained, to keep there eye focused on the screen.
editing- fast cut rate to match the fast song.
lyrics, visuals- As there is only one location there is no exact link between lyrics and visuals but what they do; do is dance what they are singing e.g. beat again the make a beat from there chest.
camera shot and angles- again very quick lots of close ups and mid shots of them dancing to engage the audience. also some long shots so you can see the whole group together.
As Jls are already very well known one of there best selling points is themselves that why the whole way through the video is just them. That is what there target audeince wants to see and they dont need anything else to engage there audience.

jls clothing and costumes

This is a mood board of what jls wear, we will use this information for our digi pak and for a music video its self. we are looking at mordern, colourful, presentable, smart and fairly suductive clothing, which we can immitate and use it our video to attract a simular audience.

example of a music video commentary

these are two examples of music video commentaries. we will use how there presented and what goes on to make our commentary.

Camera work Research

Shots
Extreme long shot- rarely used in music videos, normally used as an establishing shot to set the tone on the location of the music video.

long shot- used in bands anf groups so you can see all band members. Also used for dance sequences so you can everything thats going on.

mid shot- used to show upper body, this can be used so the artist can sing and relate to the camera but can still move and dance at the same time.

close ups- close ups are the main shots in music videos as in create interaction with the audience.

Digipak Final 2!

Middle

Front

Back

goodwins theory music videos

Andrew Goodwin identified a number of features that occur in most music videos these are
A relationship between music and visuals- if its a fast dancing song normal a party scene is used
A relationship between lyrics and visuals- sing about walking out side as you see them walk outside
 Genre-related style and iconography - classical genre usually uses suit and tie very simple music video on stage
close ups of main artsist - close ups of artists singing make video personal and relatable
voyeurism especially with females- seductive costumes and dance moves
intertexual references to other media- a msuic video may have a link or a simular clip to a film, they will take ideas and adapt ideas films, games, ad and other media to use in the music video.

using these rules we will construct are music video.

Digipak - First drafts

Below are some images I edited using photoshop for our Digipak. The images may not be what we finally use, but they do give us some inspirational to try other interesting things.

Photoshoot for our Digipak (2)