Sunday 23 October 2011

Video Analysis - Contradicting Goodwin's Theory?

Whilst researching different types of music videos to enhance my knowledge on the "Hip-Hop" genre, I came across a rather versatile music video that, at first glance, didn't seem to have any elements of Goodwin's theory present what-so-ever...

Martin Solveig & Dragonette - Hello (Official Music Video)

Acording to Goodwin, there are certain elements that consist within a music video - and whilst I watched this production, I couldn't spot any one of his assumptions. The video, from start to finish, is simply two individuals playing tennis. The song itself had no implications that alluded to tennis what-so-ever - there wasn't any sort of relationships between the lyrics and visuals, music and visuals nor any other aspect of Goodwin's theory that I could conjure. 

After a second time of watching it, however, I did notice some of his assumptions to music videos coming to light. It would appear that a back-story was taking place between a man and his lover. Voyeurism was used when a female character walked across the stands - the man instantly saw her and his tennis preformance improved. Intertextual reference was also used when Novak Djokovic breifly appeared to testify against a shot made. Whilst also blunt, there were aspects of a slight relationship between lyrics and visuals - the lyrics were that of "I'm not the kind of girl..." and these lines occoured whilst there was a medium-shot of a young women present. 

Whilst the video is very simplistic, there were elements of Goodwin's theory, though this video demonstrates these in a more obscure way compared to other videos I have researched. It would seem that the genre of "Hip-Hop" is very diverse in the sense that the music videos don't necessarily share the same concepts - they are very individualised yet all do stick within Goodwin's theory, even if at first it seems like they're initially challenging  his beliefs.


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