MTV Task

Before we started constructing our music video, we had to analyse five nominees videos from MTV and see which one we felt were deserving winners. Whilst watching, we stuck closely to Goodwin's Theory and overall we felt the winner should  be Katy Perry with her song ‘firework’ - the choice that actually won the award.

The Mise-en-scene reflects the genre of pop due to the bright colours shown and the carefully chosen outfits that coordinate to the visuals. There is a strong link between the lyrics and the visuals for example when the lyrics state ‘there’s a chance for you’, we are shown a boy suffering from cancer, so it’s as if she’s singing to him to give him self-confidence and to give the audience something to relate to as cancer is a global tragedy. Another strong example was when the lyrics stated ‘come on show ‘em what your worth’. This is shown in the scene where a boy is trying to stop the violent argument between his parents so it’s as if she’s telling him to stand up for what he feels.  Katy Perry's video stuck closely to Goodwin's Theory so we felt the production was a deserved winner.

The lighting is bright and bold which helps to put strong emphasis on the artist. The pace of the song highlights the pop genre as it’s upbeat with lots of cuts to different scenes. There were also special effects within the video when the fireworks are shown - the fireworks illustrate a connection between the title of the song and the visuals. Not only this, but it shows a link between the character also. Katy Perry is a very up-beat, strong person and the scene represents her as a person, again one of Goodwin's points. The music pace always matches the visuals. Within the verses the pace is much slower so it puts the point of the lyrics across which is emphasised because the chorus of the ‘fireworks’ is uplifting. Within our music video, we also assured that the music matched the visuals, especially in the "hands-up" scene, each scene of the hands change which coresponds to the music.

There are quite a few close ups to put across Katy Perry’s facial expression as that portrays the mood of the lyrics - this gives the artist the publicity they require and also meets the demand of the record label. There is also a vague amount of intertextuality. especially when the dance routine is shown at the end as it crosslinks to the film "Fame"- something of which the audience again can relate to if they've seen the film. Using Goodwin's points within the production has made the music video a fundamental success, and this is why I agree with the verdict of presenting this production as a winner.