Pitch

JLS- PCD
We think we would be the best choice for this song as we have great ideas that fit with the genre and quirkiness that often occurs in JLS videos. As you can see from the image below JLS often do little quirky things to involve and impress the target market (teenagers). we feel we have ideas which could also do this such as pushing the screen to left as we change scene. JLS often use bright colour ethier lighting or costumes. we feel we definately have ideas for modern, cool and colourful costumes. we also have access to a studio which we could spot light colours on to each performer giving them a colour of thier own, such as JLS. JLS do alot of dancing and moving to relate to the up beat tracks, it also relates to the audience. We feel we can perform to the camera and create the personal feeling to the camera that the audiencce get in other JLS videos. We have a dance routien that we can perform. JLS use alot of locations that relate to the song thet are singing. As the song is about a city girl we will use an urban theme, this will mean we use location such as a car park, street, studio and other locations that are built up. final as there is three boys in our group we feel we have the resorces to create a good JLS video.

Ideas for Digipak and Magazine Ad.

Digipak -


- Theme will be the band-members themselves
- CD layout rather than dvd layout
- front image/cover the image of the band-members already edited
- Simple image of us three, focusing on the band-members/colour
- The back-cover will be simple after researching JLS' previous back-covers
- It will feature all conventions such as the bar-code and production company
- The inside content will have numerous things such as signed photographs of each member,
  a poster of all three members, lyrics of a featured song - no.1 song and a competition to meet JLS
  themselves.

 Magazine Ad -

- We could use an image we already have featured all of the band-members
- We could replicate some of the images below
- We could include women to increase voyeurism and the poster's effectivness
- We may include a photo from a specific location and place images of ourselves over the image



Research into JLS' images of digipaks and posters -



 

Filters and Special Effects - 'Made in Chelsea'.

After we finished inserting the clips we wanted to use in our music video, we noticed that it looked far too much like a 'student video', a video which didn't look very professional and didn't convey quite the genre as clearly as we had hoped. As a result, we experimented with the colour filters and found that by tweaking a few of the colours, we could make our production that much more sharp. We varied our filters throughout our production which enhanced our video that much more. Most of the scenes were fairly bold and bright, we could've made our video look almost 'cartoony' by changing the filters, but we felt that this was an effect we didn't need. We could've also made our clips black and white - yet again we felt that by doing this, it wouldn't compliment the traditional conventions of "Hip-"Hop" - something of which we were very keen to focus on.

 A great example of a colour filter-effect is within the show 'Made in Chelsea'. The colour filter used makes the filming look more professional and improves skin tone, we too had noticed that our own skin tone looked much sharper once we had editing our clips with the filter. It was effects such as these that we was missing in order to create a much more sophisticated production.

Final Music Video

Rough Cut - Feedback

ALL OTHER GROUPS PLEASE GIVE FEEDBACK HERE!


Jolyon's Feedback
What works well in this music video is the wide variety of shots and camera effects you've used (eg tracking shots, two-shots, high-angle, low-angle, and zooming in and zooming out).
There are some good examples of lyrics matching to the visuals eg "what you get is what you see".
The short duration shots match the pace of the song as well, so the audience wouldn't get bored of looking
at one particular shot or location.
The mood of the song matches well with the visuals as the mood is uplifting and cheerful, and the gestures and movements made by the performers portray this mood effectively.
It would've been good for the camerawork to be less shaky, as it made some of the shots look a bit blurry/distorted, but otherwise the rough cut works well in terms of how it has been constructed

Rough cut - music video

Test shots