There are many short duration shots used in the music video which match up effectively with the pace of the song, which helps to maintain the viewer's interest in the music video content. In most music videos, there is some evidence of lyrics matching up with the visuals, and there are some examples of this in U1-44s Final Cut, where the lyrics, "what you get is what you see", as one of the performers actually points one of his fingers at the viewer - indicating that the viewer is being addressed. Another example of this is where the lyrics, "put your hands up" match up with shots where the performers literally put their hands up in the air. There are some motifs used in the music video as well, as shots showing locations such as a bridge near Cambridge station, a grassy slope, and the tops of buildings are shown repeatedly in various shots. The music is very uplifting and steady paced, and the cheerful mood of the song is portrayed effectively in the music video using brightly coloured scenery, and energetic movements and gestures made by the performers which match to this mood. A standard convention of most music videos is that there are close-ups of the performers or the artist in the music video, and there are some close-ups of the performers in this Final Cut which have been quite effectively used to match with the mood of the song. The editing has consisted mainly of cross-dissolves and jump cuts, and there has been some zooming in and zooming out in some of the shots which focus on the facial expressions and movements of the performers, as well as a tracking shot which matched the pace of a performer's walking speed as he walked towards the camera along a bridge.
This is a very typical boy band type video. There is a good variation of shots throughout the video, including high angle, close up and mid shot, and this will keep the viewers interest in the video as it is constantly changing not only the camera shot, but also the location. Your constant use of close up really sold you well as artists. All three of you appeared as often as eachother, so it's good that you didn't try to focus on just one of you.
Goodwin's theory is used well, there are many points in the video where you have used visuals to fit the lyrics. For instance 'put your hands up' this was done a few times throughout the video and this really showed that you were paying attention to the lyrics.
The music also matches the visuals well. The song has an upbeat yet soft feel to it, and the quick cuts you have kept throughout the video keep with the beat. But your slow body language for the two minutes don't make the viewer feel like the video is too fast for the music.
I really liked your editing in this video. You were constantly adding disolves between shots which didn't make the video feel too jumpy, and zooming into the shots really allowed us to see your body language and facial expressions, and this is a very common editing technique to have in a boy band's music video. I liked how you sometimes started off with a close up of the face and then zoomed out so that we could see the rest of the artist (costume) and the location that this particular shot was being filmed in.
With the lyrics in this song you could've pulled off some voyeurism, judging by the lyrics you could have included a girl in your music video who you aimed the lyrics at.
Very good overall, the visuals were linked with the lyrics and the overall narrative of the video matched the boy band genre. There was a wide variety of shots including lots of close ups to meet the needs of the record label. lots of different lighting effect were used which were good but i feel that they sometimes made it hard to see what was going on in that scene.
This music video contains some really great features to create a stylish boy band video. The Mise-En-Scene in the music video is very well used, the costumes that were used are very bad boy like and you would associate what they were wearing to a stereotypical boy band. There is also a good/clear costume change even though its small its enough to keep your interest. The lighting that was used in some parts was an effective part of the video it gives the video, it gives each singer there own individual stamp on the video. There are numerous settings which is a lovely thing to have as its keeps viewers guessing about whats coming next. You often see the roof stop setting used a lot in boy band videos or any videos which could be a bit predictable.
Goodwin's theory was used well used in this music video. The lyrics and visuals have a good match they relate to some of lyrics. The music and visuals are also very matched the tempo of the music matches the pace of transitions and flow of the video. All of the singers have met the demands of the record label by showing all of group members with close-ups and mid shots. This helps to establish who the artist are and help to promote them all which is really good.
Jolyon's analysis of U1-44s Final Cut
ReplyDeleteThere are many short duration shots used in the music video which match up effectively with the pace of the song, which helps to maintain the viewer's interest in the music video content.
In most music videos, there is some evidence of lyrics matching up with the visuals, and there are some examples of this in U1-44s Final Cut, where the lyrics, "what you get is what you see", as one of the performers actually points one of his fingers at the viewer - indicating that the viewer is being addressed.
Another example of this is where the lyrics, "put your hands up" match up with shots where the performers literally put their hands up in the air.
There are some motifs used in the music video as well, as shots showing locations such as a bridge near Cambridge station, a grassy slope, and the tops of buildings are shown repeatedly in various shots.
The music is very uplifting and steady paced, and the cheerful mood of the song is portrayed effectively in the music video using brightly coloured scenery, and energetic movements and gestures made by the performers which match to this mood.
A standard convention of most music videos is that there are close-ups of the performers or the artist in the music video, and there are some close-ups of the performers in this Final Cut which have been quite effectively used to match with the mood of the song.
The editing has consisted mainly of cross-dissolves and jump cuts, and there has been some zooming in and zooming out in some of the shots which focus on the facial expressions and movements of the performers, as well as a tracking shot which matched the pace of a performer's walking speed as he walked towards the camera along a bridge.
Janna's analysis of U1-44 music video
ReplyDeleteThis is a very typical boy band type video. There is a good variation of shots throughout the video, including high angle, close up and mid shot, and this will keep the viewers interest in the video as it is constantly changing not only the camera shot, but also the location. Your constant use of close up really sold you well as artists. All three of you appeared as often as eachother, so it's good that you didn't try to focus on just one of you.
Goodwin's theory is used well, there are many points in the video where you have used visuals to fit the lyrics. For instance 'put your hands up' this was done a few times throughout the video and this really showed that you were paying attention to the lyrics.
The music also matches the visuals well. The song has an upbeat yet soft feel to it, and the quick cuts you have kept throughout the video keep with the beat. But your slow body language for the two minutes don't make the viewer feel like the video is too fast for the music.
I really liked your editing in this video. You were constantly adding disolves between shots which didn't make the video feel too jumpy, and zooming into the shots really allowed us to see your body language and facial expressions, and this is a very common editing technique to have in a boy band's music video. I liked how you sometimes started off with a close up of the face and then zoomed out so that we could see the rest of the artist (costume) and the location that this particular shot was being filmed in.
With the lyrics in this song you could've pulled off some voyeurism, judging by the lyrics you could have included a girl in your music video who you aimed the lyrics at.
Very good overall, the visuals were linked with the lyrics and the overall narrative of the video matched the boy band genre. There was a wide variety of shots including lots of close ups to meet the needs of the record label.
ReplyDeletelots of different lighting effect were used which were good but i feel that they sometimes made it hard to see what was going on in that scene.
This music video contains some really great features to create a stylish boy band video. The Mise-En-Scene in the music video is very well used, the costumes that were used are very bad boy like and you would associate what they were wearing to a stereotypical boy band. There is also a good/clear costume change even though its small its enough to keep your interest. The lighting that was used in some parts was an effective part of the video it gives the video, it gives each singer there own individual stamp on the video. There are numerous settings which is a lovely thing to have as its keeps viewers guessing about whats coming next. You often see the roof stop setting used a lot in boy band videos or any videos which could be a bit predictable.
ReplyDeleteGoodwin's theory was used well used in this music video. The lyrics and visuals have a good match they relate to some of lyrics. The music and visuals are also very matched the tempo of the music matches the pace of transitions and flow of the video. All of the singers have met the demands of the record label by showing all of group members with close-ups and mid shots. This helps to establish who the artist are and help to promote them all which is really good.
Sophie-